What’s in a brand?
Branding has been around since the beginning, as early as the 1500’s. People used branding as a way to mark their livestock. It was a cruel practice, to burn a stylized letter or image onto the skin of their cattle and horses in order to track where they came from. This helped others determine who they belonged to and where they should go.
This is a new age. Now, we’re not talking about taking a burning hot steel iron and putting it on anyone’s skin. We’ve evolved, somewhat, from the barbaric practices of making things recognizable. We now brand using custom logos.
We found this as a simple logo and decided to make it our own by customizing the look and feel of it. Unfortunately, we’ve come across a few other companies in the same industry space using a similar design. So we decided on another strategy and created our own. It wasn’t easy.
When designing logos, it’s a bit complicated. The logo needs to reflect the general idea of the company but be simple enough to use as a staple; something someone sees and can recognize anywhere in the world. Although branding isn’t the easiest thing to decide, we felt like exploring a few concepts.
We wanted something clean. The idea for our logo was to instill the thoughts of cleaning when it comes to households and personal homes. Something that conveys an overall message and meaning, and helps people remember who we are.
The above example is what we came up with. Though it’s still possible to redesign and simplify, we felt the overall idea serves its purpose. So, now that we have a new look, we can begin with branding every space we touch.
Social media and websites help develop your brand and make it better for potential clients to follow. If set up correctly, they’ll be able to write reviews for others to see and share their experiences with your services. Your feedback drives returning clients and new clients to trust in your company.
News outlets and advertising can also help with recognition. These are some of the best ways to put your business out there to many people your business intends to help.
Our goal is never about the money itself. Yes, money matters, but it’s the customer’s satisfaction we cherish the most at Cleaner Spirits. Thank you for being part of our journey for building business and community to support our neighbors. We pride ourselves in a job well done.